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2026 Mexico Supershow: Guadalajara Host Latin America’s Premier IFBB Pro Qualifier

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The Mexico Supershow returned to Guadalajara this July and once again delivered the kind of high-level bodybuilding weekend that has made it one of Latin America’s premier events. For years, the Supershow has been a major fixture in the region, drawing top amateur competitors, IFBB Professional League athletes, Olympia-caliber talent, fitness personalities, coaches, sponsors and fans from throughout Mexico and beyond. The 2026 edition, held July 18 and 19, continued that tradition with a deep competitive field, polished production and the energy that has become synonymous with the event. For athletes chasing professional status, Guadalajara remains one of the most important stages in Latin America. For fans, it offers the chance to see some of the region’s best talent in a setting that feels every bit like a major international bodybuilding weekend. That reputation has been earned over time. The Mexico Supershow has consistently attracted athletes who have gone on to win professio...
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How Bodybuilding Became a Blueprint for Global Diplomacy

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When the Olympia emcee announces the competitors taking the stage, he announces their home country, followed by their name. This small gesture is more than a formality, it serves as a reminder to everyone watching or involved with the show that the Olympia is not an ordinary competition, it’s an event that impacts, connects and inspires many nations throughout the world. Where else can you see athletes from rival nations stand side-by-side as they will on the Olympia stage? The Mr. Olympia (Men’s Open division) will feature competitors from 11 different nations, and the list grows when you add the other 11 professional divisions and the Amateur Olympia, all of which will take place during Olympia week in Las Vegas. The Olympia is more than a world championship event. As a celebration of community, sport, and spirit, it serves as an example of diplomacy, camaraderie, and peace that other industries and leaders should follow. That’s not hyperbole, either. As a matter of fact, Olympia h...
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Olympia Is Flexing Again as the Dragon’s Lair Takes Over Greene Street

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Las Vegas has never been short on places to see and be seen. This September, Dragon’s Lair Gym is bringing the Home of Champions to Palms Casino Resort for the 2026 Olympia Weekend , and this year, the experience is unlike anything the Lair has built before.  From September 23–26, the Dragon’s Lair Olympia Pop-Up Gym Presented by GNC will take over Greene St. and extend onto the adjoining Palms pool deck, transforming one of Vegas’ most distinctive venues into a fully functioning training destination. And calling it a “pop-up gym” almost doesn’t do it justice. Dragon Lair This is the Lair, Reimagined Greene St.’s urban-inspired interior will be completely transformed. Guests will weave through a series of rooms, each specially curated for the optimal lifting experience, before the Lair spills outside onto the Palms pool deck. Different spaces. Different energy. One continuous training environment built around the energy of Olympia Weekend and the culture of Dragon’s Lair. “Ev...
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The Chaos Suitcase Carry: Build Both Powerful Grip Strength and Core Stability

Pick up a couple of heavy dumbbells and go for a walk. Nice, simple, predictable, but not that easy. The Chaos Suitcase Carry changes the predictable part in a hurry. When you suspend a kettlebell or weight plate with a looped resistance band, every step makes the load bounce, sway, and tug, requiring the body to adjust on the fly. That instability recruits more of the body’s stabilizer muscles and challenges control, proprioception, and core strength. Let’s not forget why you do carries. Gripping a resistance band with a bouncing weight will test your grip strength like never before. If you’re ready for a challenge, adding some chaos could be exactly what you’re looking for. Here, I will dive into What the Chaos Suitcase Carry is How to do it How to know you’re doing it right Muscles trained Benefits Common form mistakes Programming suggestions Let’s get started. What Is the Chaos Suitcase Carry Exercise? The Chaos Suitcase Carry is a unilateral loaded carry in which ...
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40 Years of the East Coast Mecca: Bev Francis Powerhouse Gym Celebrates a Legacy

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After 40 years, countless champions and a generation of athletes who keep coming back, Bev Francis Powerhouse Gym has built a legacy that has helped shape modern bodybuilding. The Long Island gym recently celebrated its 40th anniversary with a gathering worthy of its reputation as the legendary East Coast Mecca, bringing together an iconic collection of Mr. Olympia and Ms. Olympia champions past and present, top professional competitors, bodybuilding leaders, along with athletes from other sports and longtime friends. The event turned into a massive reunion of bodybuilding history, fitting for an institution that has helped build some of the most massive physiques in the sport of bodybuilding. And as the iconic gym celebrated its first four decades, the get-together also set the stage for the next chapter: the upcoming release of IRON LEGACY: The Incredible Journey of Steve Weinberger , arriving in September, chronicling the creation of the East Coast Mecca from Day 1 to today. Be...
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The Winter Arc Guide: How to Prep in Fall to Build Maximum Muscle by Spring

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Your winter arc is your best shot at real size before spring. The concept lines up with how bulking season has always worked: train hard, eat enough to grow, and let the colder months do the heavy lifting on your physique. But most guys waste the first few weeks of their arc still figuring out the plan instead of executing it. That’s where fall comes in. Fall gives you the runway to get that plan right before volume starts climbing. Look back at what worked during your last gaining phase, figure out where you want the biggest jump, and set a few clear targets now. Maybe that’s bringing up a lagging muscle group, building a stronger base under a major lift, resetting from a nagging injury , or adding lean mass at a more controlled pace than your last go-around. If size is the priority, gradually build the volume your body can recover from and eat the right amount to match it, not just more food. If strength is part of the equation, your program needs room to push the lifts you care ab...
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Joe DeFranco’s 30-Minute Push-Pull Dumbbell Workout for Full-Body Strength

While many people are using the last of the sizzling summer heat as an excuse to stay on the sun lounger a little longer, the popular strength and conditioning coach, Joe DeFranco is creating his own heatwaves in the gym. DeFranco is the man behind the magazine cover worthy physiques of NFL, UFC, and WWE Superstars. And if you’ve got the stamina, he  can provide the key to your own success, but be sure to hydrate! “30 Minutes of PPL Hell!” exclaimed the motivated master of physical transformations, while sharing his punishing push-pull circuit for more than 220,000 followers on Instagram .  If you’re pressed for time and want to torch some calories via some quality resistance training , this one is for you. What Is Joe DeFranco’s 30-Minute ‘Push-Pull Hell’ Workout? One Arm Dumbbell Row — 6 reps per arm Dumbbell Goblet Squats — 6 reps Shoulder Touch Pushups — 6 reps per arm Repeat for 30 minutes, think positive, and trust in the process! View this post on Instag...
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Dwayne ‘The Rock’ Johnson’s Pre-Workout Shake: The Rice & Protein Blended Formula

Former WWE Champion turned Hollywood megastar, Dwayne “The Rock” Johnson shot to fame with his electrifying catchphrase, “Can You Smell What The Rock is Cooking?” but recently the Moana star took us into his kitchen, to share the prep that goes into his epic “Iron Paradise” workouts, revealing the recipes that supercharge his pre and intra workout shakes. “I’ve got something new for you guys that I just wanted to share,” said Johnson via an Instagram reel make for his 381 million followers. “It’s my new pre workout that I’ve been working on.” The Rock knows that pre-exercise nutrients like protein, and particularly carbs have been shown in countless studies  to improve performance, likely due to increased glycogen storage. “I’m not reinventing the wheel here but started blending my rice with my protein powder for a fast-digesting pre workout.” View this post on Instagram   Dwayne “The Rock” Johnson’s Pre Workout Shake Recipe Consuming his pr...
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Here’s How Much Protein You Really Should Be Taking for Your Training Goals

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Perhaps the most debated, not to mention maligned, topic in the fitness world is how much protein we need. And if you’ve done any investigating at all into the topic, you will no doubt have bumped into this calculation: 1 to 1.5 grams of protein per pound of bodyweight. (If you’re a bodybuilder, that means at least two.) Like so much of bodybuilding folklore, the recommendation has been repeated so many times that it’s become accepted as fact. The problem is, nobody ever asks, “How do we know?” Specifically, no one knows. The original one gram per pound rule wasn’t born from a landmark scientific study. It evolved from decades of bodybuilding experience, trial and error, magazine articles, coaches’ recommendations, and a healthy dose of “more must be better” broscience. It’s basically just a simple rule of thumb, not a biological law. Workout Tips Why Your Protein Intake Is Making You Fat The 1-gram-per-pound rule is b...
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The Calf Training Guide for Bigger Calves and Stronger Ankles

During Arnold Schwarzenegger’s heyday , he was disappointed by his calf size. The legend goes that he cut his training pants at the knees to show his calves and trained them at the start of every workout.  A little priority and shame go a long way.  He didn’t blame his muscle-belly length, tendon insertions, and the shape of his lower legs. He just put in the work.  But plenty of other lifters treat calves as an afterthought and then get disappointed when they don’t grow. A few rushed, bouncy sets of calf raises at the end of leg day will not build lower legs that turn heads. But that’s changing now that I’m giving the calves the attention they deserve. Here’s what’s coming up: Calf anatomy  Why they matter Why calves are often hard to grow What calves need for size and strength Calf training 101 Programming Common calf training mistakes  Calf training myths  Training examples That’s a lot. Let’s get started.    Why Are Calves Hard to Grow? (Anatomy & Genetics Ex...
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