Jen Gottlieb Reveals The Necessary Skill Most Trainers Rarely Work On
Most people in fitness know how to train. That’s not the problem. The issue is they don’t know how to talk about it. That’s what stood out most in a conversation with author and keynote speaker Jen Gottlieb. Before she became a speaker and entrepreneur, she was a personal trainer herself – someone who understood the work, but struggled with the part that actually gets people in the door: communication. “You go from being able to hide behind a role,” she told Muscle & Fitness, “to having to actually be yourself, and you’re risking being judged.” For a lot of trainers and fitness creators, that fear shows up in familiar ways—overthinking, hesitation, or waiting until everything feels perfect before posting anything at all. But as Gottlieb sees it, finding your voice isn’t about confidence showing up first. It’s about putting in the reps until it does. And in a space where attention is tied directly to opportunity, learning how to communicate might matter just as much as knowing h...